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Keeping all societal taboos aside, with the support of her husband, Rifat who was initially reluctant to start this business being a housewife, is now completely focused on the success for her business, to make quality sports products. Showkat Masoodi, Rifat’s husband, is a football coach and also runs a football academy. According to him, she faced a lot of problems in the beginning but now she is handling everything herself. Today, Rifat Masoodi runs the only bat manufacturing unit by the name of Masoodi Arts and Sports (MAS) in Srinagar.