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The Amazing People Of Kashmir

25-year-old reinventing the Pashmina

25-year-old reinventing the Pashmina

Pashmina is renowned globally, thereby sparking the idea in a young 25-year-old Junaid Shadar to begin an e-commerce site called ‘Phamb’ that not only sells pashminas across the world but also employs local artisans from Jammu and Kashmir. Fighting the fake pashmina stigma, the USP of the portal is that all pure pashmina products come with the geographical indication tags that authenticate the genuineness of the merchant. They soon plan on expanding their business from only shawls to suits, kaftans and ties.